When is this day celebrated? June 3
What is this day? Love Island is ITV2’s most-watched show ever. In recent years it has propelled from a reality show aimed at the youth, to a national phenomenon with fans counting down the days to the next series as soon as the previous one has finished. National Love Island Day exists to celebrate a show loved and adored by fans.
With merchandise spin-offs and brand collaborations, Love Island has become immensely popular. It’s fourth series in 2018 was its biggest year to date, launching with 3.4 million viewers – many watching in groups and wishing each other a ‘Happy Love Island Day’ in real life and on social media.
Who founded this day? This day was founded by ITV in 2019.
How should this day be celebrated? People should wish each other a Happy Love Island Day and hold Love Island parties in the evening, before watching the first episode of the new series.