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Dolls Doing Business Day

When is National Dolls Doing Business Day? This day will take place on January 14 of each calendar year.

What is National Dolls Doing Business Day? National Dolls Doing Business Day recognizes entrepreneurs who understand how to be a boss—and a Doll, too.

It is the proud recognition that you can become the CEO your parents always wanted you to marry, even if your coffee mug is heart-shaped and your pen is pink.

It is founded on the belief that being unapologetically pink is powerful.

It is a day that stands up for pretty brands infused with glitter, because authentic brands are successful brands, and if you stay true to yourself you have no competition.

It is a celebration of busy Boss Dolls running their empire from the bathtub or a pink flamingo pool float.

At the core, National Dolls Doing Business Day honors business owners who believe you can have a pretty brand and build a pretty bank account, too.

Why is this day being celebrated or observed? National Dolls Doing Business Day was created to celebrate pretty brands infused with pink and glitter. It is a reminder that authentic brands are successful brands—because when you stay true to yourself, you have no competition.

When Caroline Kalentzos, the CEO of POSH PR®, first started her business on January 14, 2014, she was told that she would fail. She was told that no public relations agency would be successful with a Barbie-infused brand and the use of her signature color, pink. She was determined to prove them wrong. And she did.

At the core, National Dolls Doing Business Day was created to honor business owners who have a pretty brand and know how to build a pretty bank account, too.

How should this day be celebrated or observed? This day should be celebrated by embracing your authentic self and your authentic brand. Take a moment to recognize entrepreneurs who understand how to be a boss—and a Doll, too. Use the hashtag #NationalDollsDoingBusinessDay when posting on social media. The more pink, girly, and glam your post is — the better!

Who created this day? This day was created in July 2021 by Caroline Kalentzos.