When will this Day be celebrated? October 9th of each calendar year.
What is International Subscription Day?
International Subscription Day celebrates the rapidly growing subscription industry. From kids cooking boxes to home decorating services to binging your favorite show on your go-to streaming service, subscriptions are here to stay and are cemented into consumers’ shopping. We want to celebrate consumers, DTC brands and subscriptions worldwide through International Subscription Day.
How should this day be celebrated?
- Shout out to your favorite subscription brand on social media.
- Order a subscription gift for someone else to try.
- Take a photo with your favorite subscription box or while enjoying your favorite subscription service.
- If you’re a subscription business owner, offer a discount or giveaway in celebration of this special day and/or implement a give-back program where sales on this day go toward a charity/nonprofit of your choice.
- If you’re a subscription business, partner with industry organizations like SUBTA to enhance your offerings and network with like-minded individuals that can help you take your business to the next level.
Why was this day created?
Subscriptions are now ingrained in consumers’ everyday lives, and most of us don’t even realize it. More than 85% of consumers actively subscribe to a brand, and research shows that the subscription e-commerce economy is estimated to reach over $900 billion by 2026. Subscription services provide the ease and consistency that people need through physical goods (household items, pet supplies, etc.), digital services (online classes, apps, etc.), and more. Over 65% of today’s consumers are likely to gift a subscription to others during the 2022 holiday season.
Who created this day? SUBTA (Subscription Trade Association)
SUBTA, the world’s leading authority in the direct-to-consumer subscription space, has organized the industry into six segments, which include Media & Publication, Subscribe and Save, Streaming (music/video), Membership, Subscription box and Digital/Software. Whether you subscribe to The New York Times, your local car wash, Netflix, or to your favorite fitness classes, you are contributing to the success of one of the fastest-growing industries.